We are idea entrepreneurs. Our research develops and uses innovative transdisciplinary technologies to understand human behavior by measuring brain activity. While our studies may start in our laboratory, we spend significant amounts of time outside the lab, observing and running field experiments on free-roaming humans in all their complexity. Our mission is to identify the neural mechanisms that explain not only what people do on average, but to reveal and embrace the wide variation in human (and animal) behavior. We are necessarily inclusive. CNS researchers come from many disciplines, working in teams in order to improve lives, enhance the functioning of organizations, and advance the flourishing of societies.