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Moral Markets: The Critical Role of Values in the Economy
By Paul J. Zak

First Paragraph:
Just as nature is "red in tooth and claw," so is market exchange. All market participants--from business owners and managers to their employees to the grandmother shopping at her local grocery store--must eke out every possible efficiency or be crushed by the capitalist machine . . . or perhaps not. This book hopes to convince readers that both Alfred Tennyson's characterization of competition in nature, quoted above, and an uncritical reading about selfish competition in markets in Adam Smith's An Inquiry into the Nature and Causes of the Wealth of Nations are not so much wrong as incomplete and, in the view of the contributors to this volume, woefully so.

Read the Introduction