The Center for Neuroeconomics Studies (CNS) develops neuroscience technologies to understand how people make decisions.
Director, Paul J. Zak
The lab discovered that the neurochemical oxytocin connects us to other people and makes us work to help them. Oxytocin is also part of the brain circuit that causes us to be immersed in stories and experiences, to recall the information in them, and to be persuaded to take actions.
Developing and deploying neuroscience technologies to solve real problems faced by real people.
The Center for Neuroeconomics Studies (CNS) researchers draw on economic theory, experimental economics, neuroscience, endocrinology, and psychology to develop a comprehensive understanding of human decisions.
Books by Dr. Paul J. Zak
The Science of The Extraordinary and the Source of Happiness
The Science of Creating High Performance Companies
THE MORAL MOLECULE
The Source of Love and Prosperity
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