Paul J. Zak is a scientist, prolific author, entrepreneur, TV personality, and public speaker. He is the founding Director of the Center for Neuroeconomics studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego University, a Ph. D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. He is credited with the first published use of the term “neuroeconomics” and has been a vanguard in this new discipline. He has organized and administers the first doctoral program in neuroeconomics in the world at Claremont Graduate University. Dr. Zak is a recognized expert in oxytocin. His lab discovered in 2004 that oxytocin allows us to determine who to trust. This knowledge is being used to understand the basis for civilization and modern economies, improve negotiations, and treat patients with neurologic and psychiatric disorders.